Steps to create a Successful Instagram Campaign
19 December 2017, by Helenzys Team
Instagram campaigns are one of the most winning social media campaigns to reach targeted demographics and drive real social value. The visual nature of the platform and the high engagement rates are the secrets to the success of an Instagram campaign. Even though publishing attractive images will help in establishing your brand identity, you should have a thoughtful strategy to launch a rewarding Instagram campaign.
Here are few steps/recommendations to create an Instagram marketing campaign that has the best possible chance to triumph.
Step 1: Determine Your GoalsFirstly, focus on what you want to achieve on Instagram and who is your target audience. Having specific goals for a campaign will help to understand the priorities for producing the best results. Such goals can include:
- Increase in brand awareness
- Showcase products and services
- Share company or industry news
- Drive sales through traffic
- Increase customer engagement
- Build a more engaged community
Step 2: Establish the IdeaOnce you determine your goals and the target audience, you will get an idea of what you want to post to achieve your target. Say, for example, if you want to sell digital or physical products, you can consider sharing promotional coupons through your campaign. Post an eye-catching photograph that clearly visuals your idea with relevant hashtags to highly aim your target audience.
Step 3: Use of HashtagsHashtag plays a vital role in an Instagram campaign. It helps to drive new customers with relevant search and also helps in increasing your brand awareness. Define a short and simple hashtag that is easy to discover, read, and remember by the users.
Make the phrasing memorable and keep it trending because the users will usually take the lead of what’s trending. Ensure that the hashtag represents your brand and message. For better results create one with the brand name itself. Don’t just use one or two hashtags. Include multiple (5-10) hashtags that relate to your content and brand to gain traction. Research also suggests that posts with multiple hashtags perform the best.
Step 4: Develop the Content Strategy
Based on your objectives and target audience, develop a content strategy that best defines your idea of the campaign. Create a message with the casual voice as the tone of the message is also important for the better engagement with the followers. Based on the audience research you carried out earlier, find the deeper needs of your followers and inspire them to achieve their goals with your message.
Step 5: Creative Planning
Just like the content, image, and hashtags, the time to post is also imperative to maximize the audience reach. Do a little research and know the best times that your audience is most active on Instagram. If you have more than one post, schedule them at appropriate times considering the statistics and insights you derived from the earlier campaign. Understand how your audience is engaging and reacting to the post and do necessary changes in your next campaign.
Instagram offers the utmost social media marketing benefits with the options to run multiple smaller campaigns with low investments rather focusing on one big campaign. Tracking the campaign performance will allow you to understand the engagement practices and the types of content that works for you which in turn helps you in avoiding the common pitfalls.
Optimize your campaign with alluring images, attractive captions, and relevant hashtags and make a difference in your next Instagram campaign with the well-defined strategy.