Social Media Management

Did you know that using social media marketing techniques in the mental health industry shoots up patient appointments by almost 200%? We at Helenzys Mental Health believe that Social media marketing is a powerful tool that maximizes the reach of your mental health services over social media. Our marketing team has the expertise of years that understands different professional strategies to drive more traffic to your mental health website and also focus on enhancing the online reputation for attracting more patients in the local areas.

We primarily focus on result-driven processes for Mental health marketing on social media.

Dental SEO marketing helps in presenting relevant content that also is of high quality and focuses on addressing the concerns of new patients by making easy browsing access to information. Meta Tags and stuffing keywords become old-school techniques to drive people to the website. Now the marketing strategies of the search engines check for the following reliable metrics that provide authentic answers on increasing the traffic to the site:

Time duration spent on entering and existing the website.
Number of pages explored on the site.
Time spent browsing the website.
Are the browsers more into reading the content or watching the videos?
The number of repeated visitors.

What Is Social Media Mental Health Marketing?

Mental health marketing typically involves tactics and strategies for the usage of mental health practitioners to attract new patients and also work on retaining the patients by increasing their brand value.

How to Utilize Social Media in Mental Health Marketing?

Social media is purely a visual platform so it is important to efficiently utilize this as a base to enhance conversions by providing relevant and valid information that builds trust with the patients by showing off menta lhealth expertise and practical results. Promoting business with integrity is the key to successful social media mental health marketing. Some of the ways to utilize social media in mental health marketing are:

Posting educative infographics about the health studies for the browsers
Influencing the audience by displaying compelling results of the treatments.
Sharing the received testimonials and positive feedback from the patients.
Sharing updated details of the mental health clinics that show the accessibility such as the closing timings and any alterations in office hours.

Sharing updated details about the mental health team members. For example, it’s important to share updated educational achievements and career milestones. This helps in connecting better with the patient by building the trust and loyalty factor.
Consistency is the key factor to being successful in social media. Consistently posting relevant information shows the patients that you are dedicated to keeping your patients updated.

Reaching a wider audience will indeed be beneficial for your mental health business but prioritizing local audiences should be targeted first since the residents from the local area have the potential to create higher rates of conversions.

Top Social Media Platforms for Mental Health Marketing

Social media platforms are groundbreaking apps that bring many innovative ideas with them. The usage of the apps is free of cost but you should pay for promoting the content. Social media platforms advertising has been generating more leads for many services and in mental health marketing, it is very beneficial for:

Testimonials by patients
Posting images and videos based on educational and learning information
Posting about the professional developments
Giving a peek into the entire mental health team
Brand films
It helps in connecting with many mentalhealth professionals
Sharing news about the mental health practice
Sharing links the related website blogs
Mental health office tour
Participation in many networking events such as podcasts, webinars and also interviews.
Explaining mental health procedures to the audience
Pictures of “Before and After” procedures
Conducting mental fitness discussion forums
Recycling the content and updating it with the latest information

Social Media Strategies for Mental Health Marketing

Being updated with social media techniques is the key factor to being consistent in the strategies for enhancing mental health marketing. Here are some tips to make an effective action plan:

Being consistent is postings and engaging content

Keep a content calendar that helps you be organized to post at least 1-2 social media posts per week to stay connected with the audience.

The content on social media should be the reflection of your brand and should voice all the facilities and services that make you stand apart from the rest of the competitors.

Weaving an engaging narration with quality content consisting of video and images attracts the audience immediately and also acts as a short tour of your mental health achievements.

It is important to pause and reflect on how the content is functioning on the online platforms and check for the factors of its success and failure to ensure quality content.

Using the “Stories’ ‘ feature efficiently on Facebook, LinkedIn and Instagram are very important since a lot about mental health services can be told in it without any elaborating written content.

The social media apps have a comments section through which the audience connects personally with you for their queries and since they get auto-deleted within 24 hours, make sure to respond to them within the timeline.

Finding and following some of the mental health information relevant to ages help in engaging more onlookers towards the website considering the uniqueness of the information.

Benefits of Social Media Mental Health Marketing

Increased Appointments

The social media pages of healthcare are checked online by more than 40% of the patients making it a good platform for advertising your mental health clinic and acquiring more inflow of patients.

Budgeted Marketing

conventional marketing techniques such as newspaper ads and radio/TV ads can be expensive but social media marketing is cost-effective and stays for a longer period.

Greater Reachability

It is easy to get the attention of the target audience with social media since more people spend their time on social media in comparison to other forms of media such as newspapers, TV or radio.

Flexibility

Unlike conventional advertising methods, social media does not have any restrictions on the length of the information or formatting rules. This makes it easy to create more awareness about the presence of your mental health practices and also share more success stories and also to let the patients know how you excel compared to your competitors in mental health services.

Virtual Brochure

Social media marketing allows the audience to check for all the services the mental health clinic provides without the need for having any personal interactions with the staff. This also helps them decide better about the given services.

Highly Impressive

Having social media handles helps in increasing your website ranking and increasing the number of visitors to know more information about mental health services.

Going Live

The current trend of social media followed by many now is making live videos on apps such as Facebook, Instagram and Twitter.

Helenzys Mental Health

has a well-equipped team of social media marketing for Mental health services that focuses entirely, only on the enhancement of the leads and conversions on different apps to make your mental wellness website a viable forum for mental health services, organized by you.