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Search Engine Optimization

SEO for Mental Health

SEO marketing for mental health practice plays a very important role in getting new patients. Local SEOs are currently in the trend, since they would know how successful and relevant the website is. Google ranks the websites according to a few factors that also eliminate irrelevant competitors. Undoubtedly local SEOs became the cornerstone of marketing when there was a pandemic and the trend changed completely. The local searchers are targeted and the local information is put up on the website for increasing the ranks on Google.

Mental health SEO marketing helps in presenting relevant content that also is of high quality and focuses on addressing the concerns of new patients by making easy browsing access to information.
Meta Tags and stuffing keywords become old-school techniques to drive people to the website. Now the marketing strategies of the search engines check for the following reliable metrics that provide authentic answers on increasing the traffic to the site:

  • Time duration spent on entering and exiting the website
  • Number of pages explored on the site
  • Time spent browsing the website
  • Are the browsers more into reading the content or watching the videos?
  • The number of repeated visitors

What Is Mental Health SEO?

The process of ranking your mental health website on the top spot in SERP (Search Engine Result Page) without needing to pay for advertisements to enhance your mental health practice is known as Mental health SEO. 

Benefits of Mental Health SEO

The mental health SEO is highly beneficial and is considered to be a critical investment for mental health practitioners since the SEO is capable enough to provide overall measurable results for increasing revenue, capitalizing the opportunities and also helps in protecting the business from competitors. 

The content and the links created by the SEO are permanent and over time it is updated with new content based on the updates in the world of mental health that helps in increasing the site traffic since the customers are now looking for the information or products or services mostly through search engines than ever before. 

SEO also focuses on increasing brand visibility, driving conversions and also build a good reputation that is consistent. 

Recent statistics have shown the benefits of a stabilized SEO and how well the audiences play their role in increasing brand value. Here are the relevant statistics (subject to variations according to the site traffic)

  • 80-90% of the audiences use search engines such as Google to look for a new psychologist and also for switching psychologists.
  • 90-95% of PC owners look for the local searches
  • 80-90% of the customers find online reviews as trustworthy as personal reviews from referrals.
  • More than 50% of the local searches are done over the mobile
  • 60-70% of the customers explore local businesses through directories and search engines
  • 40-50% of online customers are the ones who look for the addresses and contact details of the companies.
  • Almost 70-80% of the mobile searches in local areas get converted into interactions.

Why Choose Us for Mental Health Website SEO ?

As a mental health practitioner, you may think why is mental health SEO needed? When the website is ranking good and the patients are looking for local area psychologist then why opt for mental health SEO?  

The simple answer to it is, SEO in mental health practices is very beneficial since it brings more patients and that in turn increases the revenue too. A good mental health marketing service provider is well educated about the usage of good coding and keywords enhancing mental health searches. Some of the benefits of having SEO for mental health websites are:

Online Visibility Is Enhanced

High rankings of the website on the SERP lead to more visibility of the website on search engines and also brings more business with the increased number of patients visiting the mental health clinic.

Upgraded Website Traffic

The number of clicks on the website decides the potential patients that it can carry to the mental health clinic. So having good website traffic is very important that can generate good rankings on SERPs.

Generating More Leads

Usage of interactive content that is supported with dynamic audio and video content showcasing your experience and updated knowledge will attract more patients’ attention which is important for generating more leads. The SEO techniques help in capturing the details of the patient when they visit the website. It helps to follow up on those details and create a good impression.

Increase Brand Loyalty

The established websites are good in their SEO skills and when they are under the backlinks of the mental health websites then automatically they get ranked at a higher rate. This helps in building the trust factor and gets more loyal patients with the increased awareness of the mental health brand.

Increase the Reach in Local Area

The location-based services by the local SEO increases the visibility of the mental health website for potential patients that are looking for “mental health services nearby”.

Increase the Conversions

SEO professionals are well aware of the strategies such as Social Media Links, Good online reviews, Yelp, Chat, Popup and Feed Setup and how to effectively use these in the mental health industry to increase conversions.

Bridging the psychologist and Clients for Longer Term

Updating clients with the latest developments, and offers available, building loyal customers for the longer term and also to get back the old clients too are also the prime factors of SEO services. 

Along with the above advantages, our digital marketing services also provide valuable services such as:

  • Checking the current rankings 
  • Detailed research on the competitors
  • Evaluating the current on-page search engine optimization
  • Looking out into all opportunities that lead to more improvement  

Revolutionary Voice Search

The revolutionary approach to search engine techniques has come up with “Voice Search” that helps in conducting local searches through voice-over on the tools such as Google Home, Google Voice, Siri, Alexa and Cortana. 

The voice search tools made by Google use the Artificial Intelligence (AI) Algorithm known as RankBrain. 

We, at Helenzys Mental Health, focus on enhancing the mental health website SEO by using various statistics that result in increased traffic for your mental health websites that are also consistently managed and upgraded according to the latest SEO techniques.