Industries
Heineken and Diageo

Heineken and Diageo embraces BeerBoard’s patented applications to support growth

7 March 2019,  by  Helenzys Team

BeerBoard Inc, headquartered at Syracuse, NY with offices at Denver and NYC, has been providing exemplary software solutions to brewers and bars, through its patented Beer Management and Guest Display System applications. The BeerBoard’s SmartBar platform helps them monitor over 50,000 draft lines and 35,000 products, sculpting such unique technological interventions to very large bar operators such as Buffalo Wild WingsHootersApplebee’s and BJ’s Restaurant & Brewhouse. This platform from Beerboard helps brewers manage their supply chain with real-time data and information. For example, BeerBoard might be able to help bars in waste management while dispensing through taps and helps brewers determine where their products are being sold the most and what kind of bar is best suited for its products or the best location for its taps, etc.

BeerBoard tracks more than $1 billion in beer sales each year, providing real-time actionable data that could reflect on the operational efficiencies of the entire supply chain, right from brewers to sale outlets, a.k.a. bars, pubs, and restaurants, enabling them to take quick decisions that often have a direct influence on immediate and long term revenues.

It is to be noted here, Helenzys is the proud technology partner to BeerBoard, developing these applications and providing back end support in terms of collection of real-time data on brewers/ stores sales, monitor and provide L1 L2 Customer Support, Product Management Support, IT Infrastructure Support, Backend Database Management, Application Process Interface Development and Services, BeerBoard TV and many other Control Panel Applications. These applications provide brewers and retailers with much needed analytical information taken from accurate, meaningful and real-time data collected at the point of sale itself. Helenzys has made this quite possible by developing such applications and integrating it with new-generation technologies such as Artificial Intelligence and Machine learning, thereby defining a new paradigm in BeerBoard’s commitment to provide such unique solutions to their global clientele.

It is indeed a proud moment to note that BeerBoard’s such technological interventions while continually impacting large players already, has now helped it to acquire Heineken and Diageo as its new clients who have found immense value in the service offerings as provided by BeerBoard.

Heineken, with revenues close to USD 26 Billion and a sales of around 234 Million Hectolitres of beer for the year 2018 has a global footprint in 38 countries while Diageo is a global leader in beverage alcohol with total revenues crossing USD 270 Million across its 200+ brands present in over 180 countries

These two brewer giants having found a true value proposition in BeerBoard’s patented Beer Management System and applications, have now accepted to harness its full potential at their Point of Sale outlets in order to collect real-time actionable data that could help in predictive analysis and support key decision making processes that impact sales and revenue.

We at Helenzys, aspire to retain BeerBoard as one of our most valued clients by providing services encapsulating technologies that provide meaningful and far-fetched results that help them move multiple steps ahead of the competition.

Helenzys is proud to be the development partner for BeerBoard and stand with them to support its growth.